I have found e-gumball to be good at followup (I tend to be slow to respond due to a multitude of tasks on my plate), and professional. So far I do not know how effective but the service has been very good. Dominique was completing my application process. I had to leave a message and she returned my call promptly. She was very helpful in helping me get my first 10 key words and also in helping me check on a similar named business in the area. I give her 5 of 5 stars.